In the first six months of this year, the number of new car purchases in Latvia increased by 19%, and when compared to the same period a year ago, the most popular brand is still Toyota, followed by Škoda and Volkswagen, according to data collected by Citadele Leasing.
What explains Toyota’s popularity?
The popularity of the Toyota brand is significantly boosted by the demand of legal entities for cars of this brand – the number of Toyotas registered by companies in the first half of the year is almost 2 times higher than that of the closest followers – Volkswagen and Škoda.
“Toyota’s regular presence in the top of the best-selling cars is related to the interest of legal entities, that is, they are often bought by various car rental companies. In the first half of the year, approximately one-fifth of all new Toyota cars purchased were purchased directly from car rental service providers,” explains Đirts Glazers, Citadele Leasing board member chairman. “Toyota is distinguished by the fact that hybrid engines are available in almost all models offered by the manufacturer. Although they are offered by other car manufacturers, Toyota’s range is currently the most comprehensive.”
Interest in Audi is growing
Compared to the first six months of last year, the biggest increase in the number of new car purchases was registered for such car brands as Audi (2.4 times), Škoda (+ 53%), Toyota (+ 30%) and Volkswagen (+ 25%).
Meanwhile, the biggest decrease in new purchases was registered for such brands as Opel (- 2.1 times), Renault (- 17%) and Hyundai (- 15%).
As in previous years, the most transactions were concluded with internal combustion engine models – 88% and with fully electric engines – 8%, while other types of engines (hybrid or gas-powered cars) make up 4% of all transactions.
Volkswagen – the leader in the electric car class
In the electric car segment, in general, the most deals have been concluded with Volkswagen, Nissan and Hyundai, as well as Škoda brands. Nissan, Hyundai and Volkswagen brands are most often chosen in the segment of private individuals, while legal entities like Volkswagen, Nissan and Hyundai models as well as Tesla products.
The most popular electric car models purchased by private individuals are Nissan Leaf, Škoda Enyaq and Volkswagen ID.4. Leaders in leasing transactions are Nissan Leaf, Volkswagen ID.4 and Škoda Enyaq, while in transactions made without leasing services, the most popular are Škoda Enyaq, Opel Mokka and Volkswagen ID.4.
It is strictly forbidden to use, copy or reproduce the materials published on iAuto.lv in other Internet portals, mass media or otherwise deal with the materials published on iAuto.lv without receiving written permission from EON SIA.
2023-08-23 07:30:40
#Toyota #popular #brand #cars #Latvia
