Gaming is becoming a bigger and bigger part of the Formula 1 world. There are currently two large licensed game series (Codemaster’s F1 series and Frontier’s F1 Manager series), and we’re also seeing various teams exploring collaborations with gaming-centric brands. In the past, this has included Alfa Romeo teaming up with Kick, and the future will see Alpine team up with Xbox.
according toXbox Wire PostThe partnership will kick off at the Japanese Grand Prix later this week and will see Alpine’s cars and its paddock areas plastered with Xbox and PC Game Pass logos. On top of this, there will be events taking place throughout the F1 season in an attempt to attract Alpine and Xbox fans.
There’s no mention of the value of the deal, but we’re told it’s a multi-year deal and Xbox is now known as Alpine’s official console partner.
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