On the local market, Pepco opened its first unit in 2015 and then bet on a rapid expansion, Romania quickly surpassing older markets such as the Czech Republic and Hungary.
♦ The company was listed on the Polish capital’s stock exchange on May 26 and was valued at $ 6.3 billion (5.2 billion euros), the highest IPO in Warsaw since 2021, according to Reuters.
The Pepco fashion discounter increased its sales in Romania last year, in the midst of a pandemic, by 2.4%, to a level of 1.4 billion lei (285 million euros). The company has thus consolidated its leading position in the local fashion market at brand level after competitors H&M or Zara were affected by the economic and health crisis, according to ZF data. For example, the H&M business
they fell by a third in 2020 to 680 million lei. At the group level, with eight brands operated separately, Inditex, the owner of Zara, is still the leader. But Spaniards operate each brand on a separate tax entity.
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