The long-awaited ‘shiny floorshow’, which, among other things, was supposed to lure young people back to the VRT, is struggling in the ratings columns. The third episode only managed to lure 520,000 viewers on Saturday.
It VRT News at 7 p.m. (803.268), FC the champions ?(631,671), the new family dynasty reality show of Vermeires (566,079) and even the VTM News at 19:00 (545,685): no less than four programs scored more viewers on Saturday evening than The greatest dancer on a. No more than 520,000 people watched the shiny dance show of the VRT on Saturday night. The show was nevertheless marketed by the broadcaster as one of the spearheads of the new course that the VRT would follow under CEO Frederik Delaplace. He announced a year and a half ago that VRT had to entertain more again. According to Delaplace and its director of Content Ricus Jansegers, the VRT had not invested enough in the years before in genres such as entertainment without complexities, so the public broadcaster went in search of a music program for ‘dropping out groups’ – read: young people – pull back in.
From first van The greatest dancer on February 4 managed to attract 640,000 viewers, that figure already fell to 566,000 viewers last week. In the past week, that audience with all postponed viewers grew to just over 700,000 viewers. But that puts the music program in sixteenth place of the twenty best viewed TV programs of the past week.
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Yet it is not the case that the Fleming has had enough of broad family entertainment, because The masked singer continues to score extremely high tops on VTM. The third episode was viewed by 1.2 million people on Friday night, even though people on social media were a bit grumpy about the week’s reveal. Timmy Simmons turned out to be the man in the ‘High Light’ suit. Although, on Twitter, he did not ring a bell (anymore) with many people. Last week’s episode, in which Marc Coucke turned out to be Colonel Mops, has now been viewed by 1.8 million people. These are figures that were even impressive in times when people did not yet watch TV on a massive scale.
Also the much-discussed documentary series It story of Flanders, in which the industrial revolution and the colonization of Congo were discussed on Sunday, continues to do well. Tom Waes and his re-enacters attracted 1.1 million spectators. The previous episode clocked in with all delayed viewers at 1.5 million.