The main French travel guide “Routard” is going to host a special, comprehensive proposal for Epirus. To prepare the guidebook, the Editor-in-Chief of Routard, Mr. Jean-Philippe Damiani, visited Epirus and got to know the natural landscapes and the many opportunities offered for alternative tourism.
The trip took place as part of a press trip, organized by the E.OT Service. of France in collaboration with the Region of Epirus as part of the collaboration for the promotion of the region This trip is part of the ongoing collaboration between the EOT and the Region of Epirus for the promotion of the region in new markets.
During his visit, Mr. Damiani visited areas of Epirus that are ideal for alternative sustainable tourism, such as Ioannina, Zagorochoria and Dodoni.
In particular, he was guided to the city of Ioannina, the Ancient Theater of Dodoni and the beautiful Zagorochoria, where he visited traditional settlements, such as Vitsa, Kipoi, Monodendri, Aristi and Papigo.
Also, the program included walking on local trails and visiting the famous stone bridges of Kokkoris, Plakids and Kipi, as well as the unique landscape of the Voidomatis River, and from the position “Oxya” enjoyed a lake view Vikos.
Mr. Damiani said he was impressed by the hospitality of the local residents, the delicious local food and the natural beauty of the place. As he said after finishing his programme, his experience in Epirus will be captured in Routard’s next feature, giving French travelers a unique insight into the holiday possibilities throughout the year in the area.
The expert visit was supported by the Department of Epirus, with Mr. Damiani together with Mr. Haritakis Papaioannou, Dr. Biologist and Coordinator of Geopark Vikos-Aoos/Epiros SA, Mrs. Georgia Kitsaki, Dr. of Social Anthropology/Epiros SA, Ms. Niovi Tomou, Scientific Advisor of Epirus Region responsible for Zagori Cultural Landscape/UNESCO, and Ms. Areti Stassinou, Special Advisor of Epirus Region.
With this important announcement, Epirus will strengthen its position as another major tourist destination in the French market, attracting new visitors looking for authentic experiences in the nature, culture and gastronomy of Greece.
The Department thanks for its contribution to the implementation of the press trip, the Director of the French EOT Office, Mrs. Emy Anagnostopoulou, as well as the “Kores Boutique Hotel” and the restaurants “En Aristi” and “Montaza”. to support specific promotional activities in the area.
The French travel guide Routard on the Internet is the second most visited in France, after TripAdvisor. It is aimed at travelers looking for authentic destinations and experiences, with respect for nature and local communities. His website receives 5.5 million unique visitors per month and maintains a dynamic presence on social media, with 443,000 followers on Facebook, 209,000 on Instagram, 52,700 on X and 14,900 on TikTok. create anew. 85% of the listeners are French, and the other 15% come from other French-speaking countries, such as Belgium, Switzerland and Canada.
Demographically, 37% of Routard readers are between 25-49, 22% under 25, 23% between 50-64 and 18% 65 and over, high CSP + social, educational and social at a rate of 43%, with 58% of them. They are women and 42% are men. Routard readers travel alone, 57% alone or as a couple and 43% as families. The site is aimed at an audience of more than 5 million, who are interested in sustainable and cultural travel, relaxing activities (walking, cycling), and looking for good value for money, focusing on quality experiential tourism .
