Tiger Woods and Rory McIlroy are presenting their new golf league from January and are following a trend: towards more attention and profit. Instead of putting a stop to the development, the sports associations helplessly play along.
The first thing you encounter are the beats that you now know on golf courses. The promotional video for the start-up by Tiger Woods and Rory McIlroy is accompanied by booming music and enriched with barely meaningful agency images – with the unimaginative abbreviation TGL. This doesn’t stand for “Tigers Golfing Legionnaires”, but simply for “The Golf League”.
2023-11-08 16:29:34
#Commentary #Woods #McIlroy #Golf #League #Dance #beat #money #suppliers
