The Golden Rooster empowers the creation of a “film village”: the “Golden Rooster” sets the stage to inspire more masterpieces by young filmmakers from across the Taiwan Strait
On November 13, the 2024 China Golden Rooster and Hundred Flowers Film Festival kicked off in Xiamen. Since the “Golden Rooster” settled in Xiamen for a long time in 2019, Xiamen has not only seen the most important moments of Chinese films, but has also taken advantage of the Golden Rooster Award to implement film and television industry cultivation activities from a high start. point. At present, Xiamen is fully implementing the spirit of the 20th National Congress of the Communist Party of China, adhering to the guidance of Xi Jinping’s cultural thoughts, vigorously implementing the strategy of “promoting production through economic and city promotion through economy”, directing the city’s cultural industry to improve quality and efficiency and build Highlands.
Organize a great festival and revive a city. In the five years since the establishment of the “Golden Rooster Award” in Xiamen, more than 20 popular films have come to Xiamen for road shows and premieres every year, more than 100 film and television cultural activities have been held there the Xiamen, and more than 6,800 public welfare films were shown in rural areas, communities and campuses. “The feeling is getting stronger and stronger.
Yesterday, the Second Cross-Strait Youth Film Festival 2024 and Jimei Youth Film Festival held an award ceremony in Xiamen. This year’s film festival received 965 entries, and the total number of entries increased by 61% compared to the previous edition. In the end, there were 23 works that were very successful. At the event, young filmmakers from across the Taiwan Strait gathered on this platform to showcase their talents and realize their dreams, and together discussed new opportunities for cross-border film collaboration. A strait
Zhuang Shijun, director of “Durian Ba” and a student at I-Shou University in Taiwan: I think this platform is very good.
Taiwanese director Huang Chaoliang: I hope to see more young people from all sides of the Taiwan Strait collaborating to tell our Chinese stories and our own themes, so that Taiwanese film and television workers who have interest in the development of the mainland to come to Fujian, especially Xiamen, it can help cross-strait film and television culture to integrate here and take root here.
Xiamen is recognized as a “natural studio” in the film industry More than 100 film crews shoot in Xiamen every year. Xiamen Film and Television Shooting Center, located in Jimei District, is a production project developed based on the important opportunity of the “Golden Rooster” and through the “promotion of production through festivals”. Not only is it possible to shoot realistic scenes of modern life such as hospitals, villas, and offices here, but there is also a 3,200-square-meter digital studio to meet the needs of the crew for different perspectives. Since opening, it has served studio customers 159 times, with 24 new ones added this year.
Lin Xiaoshuang, Director of Xiamen SMG Film Group Co., Ltd.’s Film and Television Services and Products Department: With full-service services, coordination services, support services, studio services, policy services and other departments, we provide one-stop, comprehensive and multi-level services for the team arriving at Xiamen comprehensive production services.
Since the establishment of the “Golden Rooster Award”, Xiamen has given full play to the platform role and brand influence of the Golden Rooster and Hundred Flowers Film Festival, implemented the cultivation activities of the film and television industry from a high start, accelerate the accumulation of high-quality film and television resources and market factors, and issued a series of policies to promote the high-quality development of the film and television industry Plan policies to “protect” the creation of high-quality film and television jobs in Xiamen .
The thriving film and television industry has also laid a solid foundation for the cultivation of film and television talents in Xiamen. Xiamen University Film School, established in 2021, is the first film school among the “Double First-Class” universities in China. The college is jointly built by Xiamen City and Xiamen University and aims to nurture theoretical research, artistic creation and high-tech talents in drama, film and television. These high caliber talents are a powerful driving force supporting high quality development in the film and television cultural industry. At the same time, Xiamen University Film School has also strengthened its ties with the city’s film and television industry and cultural institutions, jointly launched vocational training courses, and actively cultivated film and television professionals who meet market demand.
Xie Xiaojing, Executive Vice Dean of Xiamen University Film School: We hold various types of training courses to directly improve the professional quality and professional level of the industry staff.
Xiamen lights up the golden rooster, and the golden rooster gives power to Xiamen. Over the past five years, Xiamen has continuously gathered high-quality film and television elements and continued to release industrial development. By 2023, Xiamen’s film and television industry will achieve an operating income of more than 20 billion yuan. The number of films and TV series produced in Xiamen ranks first in the province, accounting for more than 60%. While successfully hosting the Golden Rooster and Hundred Flowers Film Festival one after the other, Xiamen joins the Golden Rooster to write a new chapter together in a new era of city-film integration. big and star-studded film festivals.
