the golden combination in B2B marketing

Sherwin-Williams’ campaign is the perfect example of the combination of humanity, creativity and technology. A campaign that ensures that you can distinguish yourself as a brand, in a way that is recognizable for everyone. That is the human side that we must continue to touch within B2B marketing, without losing sight of the power of technology.

Paul Hirsch, Jury President of the Creative B2B Lions category, hit the nail on the head: “In the past, B2B has often surfed the aftermath of B2C, but this work flips that script around: that could have major implications for B2C in the future.”

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