The romance between popular star Taylor Swift and Chiefs footballer Travis Kelce has been revealed. Since the singer’s public appearance at one of her matches, marketing has not stopped on a global scale!
The singer, who attended the Chiefs game on September 24 with Kelce’s mother, attracted 24 million viewers. At the microphone of Richard Martineau via QUB radiocommunications professor Luc Dupont explained the phenomenon.
“This is unheard of. 24 million viewers for a special football match, that never happens,” he explained.
To learn more about the Taylor Swift phenomenon, listen to Luc Dupont, professor in the communications department at the University of Ottawa, speaking with Richard Martineau, via QUB radio :
And the broadcast channels knew how to take advantage of it.
“FOX showed replays of Taylor Swift’s reactions to Kelce’s touches and her giggles with the player’s mother in the dressing room,” said Mr. Dupont. This is another proof of the popular singer’s incredible success.
Listen to the podcast The paying area below :
2023-09-29 17:33:33
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