Consumer goods giant Unilever will advertise again on Facebook and Twitter from January 2021, after its withdrawal in summer 2020. Unilever had stopped its purchase of advertising on Facebook, Instagram and Twitter in the United States. United at least until the end of 2020 following a call to boycott the social network for its lack of action to counter hate speech.
Encouraging progress
« We have seen encouraging progress Unilever announces. ” Facebook, Instagram and Twitter have committed to concrete steps to better manage harmful content in the future. This includes common definitions for 11 areas of harmful content, consistent reporting of the importance of that content on these platforms, independent audits and the development of controls to manage the proximity of advertisers to the global alliance’s commitments to responsible media [NDLR : Global Alliance for Responsible Media] »List Unilever.
« We are encouraged by the platforms’ commitments to build a healthier environment for consumers, brands and society »Said Luis Di Como, Executive Vice President in charge of media at Unilever. ” That’s why we plan to end our social media investment hiatus in the United States in January. We will continue to reassess our position as needed »He ends.
Return of Pernod Ricard, Heineken or Coca-Cola
Other companies participating in the July 2020 boycott returned to Facebook after July, such as North Face, Heineken, Pernod Ricard, The Wall Street Journal list. Coca Cola had stopped its Facebook ads in July and returned to Facebook and Instagram in October 2020. Brands have not returned to Facebook such as SAP or Verizon.
Unilever, Coca-Cola, Pernod Ricard and Heineken are part of the « Global Alliance for Responsible Media ». Unilever markets brands such as Leapton, Miko, Amora, Knorr, Magnum, Ax, Brut, Dove, Rexona, Signal, Carte d’Or, Cif, Omo, Persil, Skip, etc. Unilever employs 150,000 people and has sales of $ 52 billion in 2019.
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