The German League and LIGA MX sign an Agreement of Understanding – El Financiero

The German Football League and Liga MX signed an Agreement of Understanding this Friday in the search for initiatives that benefit the relationship of professional football in both tournamentsin addition to being able to share experiences in sports, business and marketing fields.

The president of the local tournament, Mikel Arriola, and Donata Hopfenexecutive director of the German Football League -organizer of the Bundesliga and Bundesliga 2-, want promoting sports development and, in the case of young Mexicans, opening the doors to Europeas well as the opportunity for them to train in other countries.

“Reaching this agreement is a big step in the LIGA MX internationalization plan that seeks to position itself beyond Mexico and the United Statesalways prioritizing professionalization, sporting growth, innovation, the construction of better administrative structures and, of course, the training of young players, who through agreements such as the one we are signing today can have the opportunity to train in other countries Y show the quality of the Mexican soccer playerArriola said in a statement.

What will the collaboration between the German and Mexican league be like?

The alliance is divided into collaboration areas which will have the following points: initiatives and exchanges around technical and sports structuresespecially in the development of young people, analytics, recruiting, local sports programs, technology research and implementation sports and innovation.

Likewise, administrative issues such as the management of leagues, clubs, governance, media, business, licensing, marketing and activities with fans. This implies, so far, these specific actions:

• Bayer 04 Leverkusen will be the first Bundesliga club to travel to Mexico. At the end of the 2021-2022 season, the men’s division will play a friendly match against Club Deportivo Tolucawhile the women’s team will face the Club America in July.
• Teams will participate in activations for fans, press and events for the community under the Bayer’s 100th anniversary in the country.

–