The Chamber of Commerce and Industry, the Chamber of Agriculture of Cher and Crédit Agricole Center-Loire jointly cultivate an innovative brand.
Georgia – agriculture in Greek – aims to accelerate agro-innovative projects. This support unit was presented Thursday at the headquarters of Crédit Agricole Center-Loire, in Bourges. “The catastrophic year in 2016 pushed farmers to find solutions, launch innovative projects different from what we used to manage in the chamber of agriculture,” explains its president Étienne Gangneron.Representatives of the three partners of the Georgia project: Arnaud Bodolec, vice-president of the Crédit Agricole Center-Loire regional bank; Etienne Gangneron and Serge Richard, presidents of the chamber of agriculture and of the CCI of Cher
Create added value
This unprecedented tool should make it possible to create added value in the territory, in particular to bridge the gap around the local transformation of productions, create added value, innovate, launch new sectors and develop circular economy projects. One million euros has already been raised.
“This area has made us think, underlines Arnaud Bodolec, vice-president of the Crédit Agricole regional bank. Carrying out this project made perfect sense ”. An agricultural engineer, Natacha Bortolotti, is leading this project, which can bring agricultural production closer to the industrial world.
Genialis, a showcase for innovation, is writing a new chapter in its history
This joint initiative of the two consular chambers and the green bank should make it possible to facilitate contact with technical, financial and advisory partners and combine the interventions of experts.
“This is a promising initiative for our territory”, is convinced the president of the CCI, Serge Richard. For the moment, thirteen projects are supported by Georgia. For all, the brand Georgia promises tailor-made support.
Thomas Migault
Among the thirteen projects supported by Georgia, the Perles du Berry, an initiative that brings together a dozen truffle growers from Berry wishing, with the support of the company Genialis (Henrichemont), to develop an innovative process for preserving truffles. As for the Urichamp EARL, it wants to transform the carrots and potatoes from its vegetable production and offer them in a short circuit.
Partners and project leaders united.
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