It is a new chapter for the Casino Group. The group will replace all the brands of its “Géant Casino” hypermarkets with a new brand, “Casino #Hyper frais”, “by the end of the first quarter of 2023”, thus turning the page on “five decades” under the Géant brand, according to a press release published Thursday.
Casino, which released its results on Wednesday, tested this sign change in four hypermarkets, in Amiens (Somme), Angers (Maine-et-Loire), Nîmes (Gard) and Salon-de-Provence (Bouches-du- Rhône), and plans to generalize this change “to the entire hypermarket park”.
READ ALSO
Casino: falling sales, debts … because the group can’t take it anymore
By the end of September, another fifteen stores will have to change signs, in Aix-en-Provence (Bouches-du-Rhône), Albertville (Savoie), Annonay (Ardèche), Besançon (Doubs), Brest (Finistère), Clermont-Ferrand ( Puy-de-Dôme), Istres (Bouches du Rhône), Lons-le-Saunier (Jura), Montpellier Celleneuve (Hérault), Pessac (Gironde), Quimper (Finistère), Saint-André-de-Cubzac (Gironde), Saint-Etienne Monthieu (Loire), Saint-Michel-sur-Orge (Essonne), Toulouse Fenouillet (Haute-Garonne).
READ ALSO
The casino’s smart solution to reduce waiting at the cashier
“All 61 stores will switch to this new identity by the end of the first quarter of 2023, thus turning the page of five decades with the ‘Géant Casino’ brand,” Casino France brands announced in a press release.
–
Get our latest news
Every morning, the essentials of CAPITAL news.
