Launched Apple company At the end of 2020, the Privacy Labels feature aims to preserve the privacy of users, as it provides more transparency about the data collected by (iOS) applications, and it has announced that it applies to all applications, whether they are from third-party developers, or applications owned by a company. Apple itself, but this seems not to appeal to many companies that make money from collecting user data, specifically Facebook.
The company launched an unprecedented attack on Apple, and was accused Apple company By endangering small businesses and free internet, Facebook’s attack on Apple was clearly in its own interest, not for the sake of users.
What are the details?
Forbes magazine compared the chat apps you might have on your phone – Signal, iMessage, WhatsApp, and Facebook Messenger – using the new app privacy stickers feature from Apple.
It turns out that the Facebook Messenger application collects a massive and frightening amount of data from each user compared to the other three applications, and even the Facebook-owned WhatsApp application cannot collect the same data that the Messenger application collects, and this may be due to the fact that the WhatsApp application supports the (end-to-end encryption) feature. Therefore, the permissions to collect data in it are more limited than with Messenger.
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In addition to that, the rest of the applications also support the end-to-end encryption feature, but they do not collect the vast amount of data that Facebook applications collect, as Signal and iMessage provide the same protection, but they do not collect the same data.
And the best application in terms of preserving privacy was Signal, because all the personal data that it accesses is your phone number, and it does not try to link it to your identity.
Knowing that Apple collects user data through the default messaging application on iPhones and iPads iMessage, but compared to the Facebook Messenger application, the difference is very huge, and the privacy stickers apply even to Apple applications and not only third-party applications alone.
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Set of changes
It is worth noting that the privacy stickers are part of a set of changes that Apple introduced during the year 2020 to provide more alerts when collecting data across its devices, and the company is on its way to launch a new privacy feature that requires developers to request explicit permission to track iOS device users across apps and websites from Through IDFA.
The plan required this with the release of the iOS 14 release, but Apple announced in September 2020 that it would delay the feature rollout until sometime this year 2021, to give developers more time to comply.
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