Sharing their creativity with the world through live video and audio has become the fastest way for the new generation of young people to express themselves. The live broadcast craze is sweeping the world, thanks to the gift of Internet technology, allowing each performer to exert their influence on audiences of different cultures, ages, and genders thousands of miles away in their own live broadcast room.
Amazon Web Services (AWS) spotted the global live broadcast trend and launched the Amazon Interactive Video Service (hereinafter referred to as Amazon IVS) to help the industry improve the quality of audio and video. For example, the 17LIVE Group, the dominant live broadcast in Taiwan, currently has more than 31,000 contracted anchors worldwide. In order to provide viewers with better live programs and reduce the number of seconds of audio and video streaming delays, 17LIVE has recently been introduced into AWS’ Amazon IVS, showing a number of benefits.
17LIVE imported AWS to try new technologies, use Amazon IVS and hope to meet user needs
The original intention of 17LIVE was to focus on “Empower Artist, Entertain the world”. It currently has more than 50 million users worldwide and is firmly established as the market leader. 17LIVE is now not only out of the pattern of a start-up company and growing towards an international-level enterprise, it also continues to optimize its technology. The introduction of AWS services is an example.
Xu Yongji, deputy general manager of technology of 17LIVE Group, said, “AWS has always been one of our important partners. At that time, our audio and video streaming adopted the RTMP (Real-Time Messaging Protocol) streaming protocol. The inherent shortcomings of this technology, if we want to maintain High image quality is prone to longer delays during the live broadcast. Later, AWS introduced to us that their new service Amazon IVS uses Ultra HLS technology, which can take into account low latency and high image quality, and greatly solve our technical pain points!”
In fact, Amazon IVS was still in Pilot Run (development and testing stage), Xu Yongji recalled,
“AWS listened very carefully to our needs at that time, and during the communication process, we let AWS know that the live broadcast platform attaches great importance to the first frame speed, the number of seconds of streaming delay, and screen switching. Later, AWS will provide us with considerable technical support.”
Xu Yongji went on to say that in response to the future live broadcast platform will launch more diverse content, 17LIVE needs to conduct secondary extraction and analysis of the content. These aspects can be integrated and connected by Amazon IVS and other CDN (content delivery network) application services to capture relevant images more quickly, which helps the team analyze and predict the quality of live broadcasts, and make the service closer to the needs of users.
17LIVE quickly imported Amazon IVS in one month, the buffer rate dropped by 30%, and the streaming delay was shortened by 2 seconds
Due to 17LIVE’s long-term efforts in software and microservices, coupled with the good understanding of AWS in the Pilot Run stage and grasping the actual needs, 17LIVE was officially imported into Amazon IVS. Without affecting the IT manpower in other development work, only internal mobilization 3 Engineers completed the system launch within a month.
After the introduction, Xu Yongji observed that he has indeed obtained huge benefits in live streaming. For example, 17LIVE currently has an average streaming delay of about 2 seconds, which is more than 50% shorter than the industry. On the other hand, another indicator that affects viewers’ watching live broadcasts is the buffering rate, which reduces the ratio by 30%, which greatly reduces user jamming.
In addition to live broadcast technology, 17LIVE also uses AWS CloudFormation service. This application can manage the streaming dashboard and data lake with one-click, thereby seamlessly integrating Amazon IVS, and it can also be used for live streaming in the future. Quality, real-time monitoring and effective improvement.
In addition, AWS and 17LIVE are currently embarking on a new integration plan covering push streaming. In the future, this technology will be applied to the PK interaction of dual live broadcasters. Xu Yongji explained that because Amazon IVS can provide end-to-end real-time interactive technical support, combined with 17LIVE’s own streaming technology, it is expected that in the future, dual anchors will broadcast PK at the same time. At the same time, the interaction between dual anchors and users will reduce the time difference. Between 500-600 milliseconds.
17LIVE builds a smart streaming cloud and relies on AWS technology to consolidate its leading position in global live broadcasting
At present, the market map of 17LIVE extends all the way from Taiwan, Hong Kong, Japan, Singapore, Malaysia, India, and the United States to the Middle East market. It produces more than 730,000 hours of content per month, which is quite an amazing number. Facing the larger global live broadcast business opportunities in the future, 17LIVE must be at the forefront of the market, assist live broadcasters to think of richer content themes, and introduce better streaming technology to create a two-way interactive situation between users and broadcasters.
Xu Yongji finally mentioned that they will create an exclusive “AI Streaming Cloud”, that is, driven by 5G, strengthen AI, AR technology and 3D scenarios to make future live broadcast rooms look more three-dimensional; The model is more intelligent. In the smart streaming cloud, to continuously optimize high image quality and low latency, Amazon IVS will continue to play an important role, helping 17LIVE usher in the live broadcast 3.0 era.
17LIVE now updates the gift function and platform stability fixes weekly to improve the content and quality of the live broadcast platform. At the same time, it will also look forward to expanding the cooperation with AWS in the future, continuously strengthening the user experience, deploying AI and machine learning technologies, and leading The live streaming industry moves forward. In this regard, Xu Yongji emphasized:
“With the assistance of key AWS technologies, I believe that 17LIVE’s existing live broadcast technology will be more deeply integrated, while also providing users with an optimized experience.”
In order to continue to expand its market share and enhance brand competitiveness, 17LIVE has spared no effort in its investment in technology. It is hoped that in the future, we will continue to strengthen technical exchanges with AWS and further consolidate 17LIVE’s leading position in the global live broadcast industry.
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