Amazon Prime Video recorded the highest monthly growth among streaming platforms, driven by NFL Thursday Night Football and The Rings of Power.
Disney+ recorded a platform-high 2.5% TV viewership in September.
YouTube continues to lead the streaming platform, maintaining 10.6% of total TV usage.
New York – October 15, 2024 – The football season officially began in September to the delight of fans across the country, with highly anticipated NFL and college games attracting millions of viewers. According to Nielsen’s September 2024 The Gauge™ report, NFL viewership ratings this month particularly reflected viewers becoming more accustomed to the game’s cross-platform distribution. This is Thursday night football This was most evident in the 12% increase* in Amazon Prime Video viewership in September, ultimately matching the platform’s all-time high of 3.6% (set in September 2023, tied for October 2023).
Peacock also benefited from an NFL-focused audience with exclusive coverage of Green Bay vs. Philadelphia on September 6. The NFL’s debut game in Sao Paulo, Brazil, recorded 2.6 billion minutes watched, making it the 11th most streamed program of September. The NFL’s resurgence was also evident on the broadcast side, with NFL games accounting for 14 of the top 15 broadcasts in September, with each of the top three broadcasters exceeding 3 billion minutes (NBC, CBS, FOX). . Additionally, broadcast sports viewing, which had increased 44% the previous month due to the Olympics, increased nearly 9% compared to August.
Streaming maintained a 41.0% TV share in September, despite a slight decline in viewership compared to August (-2.2%), consistent with seasonal trends. Prime Video is a Thursday night football Original series was the third most-watched streaming title of the month with 4.3 billion views. In The Rings of Power It achieved the largest monthly growth (+12%) of any streaming platform reported in September.
Disney+ ranked next in terms of streaming service growth, growing viewership by 5.2%, giving it a platform-high 2.5% share in September (+0.2 percentage points). Disney+’s rise is partly due to Hulu content being offered on the platform for subscribers to the package; Bluey This is also because (4th overall) recorded 4.2 billion minutes. Netflix maintained a 7.9% TV share and recorded 5.5 billion minutes of original series watched. ‘The perfect couple‘ held the top streaming title in September. YouTube also maintained its TV share as in August, leading all streaming platforms in September with a 10.6% share.
Streaming increased 11% year-over-year, with most of the increase driven by platforms including Disney+, Peacock, and Tubi, which grew more than 30% year-over-year. However, the platform that saw the most growth this year was the Roku Channel, with viewership on the FAST platform up 42% compared to last September.
The broadcast category increased its share by 0.6 points in September, accounting for 22.6% of all TV. Season premieres of several scripted dramas, along with strong NFL programming, led to an 11% increase in broadcast drama viewership. On the broadcast news side, ABC’s simulcast of the Harris-Trump presidential debate drew 67.1 million viewers across 17 broadcast networks and more than 45 million viewers on one of the nine broadcast networks that aired the debate, leading the category. showed an upward trend.
Cable viewership in September was down 0.2 percentage points from August, accounting for 26.1% of all TV viewing. The decline is a result of cable sports and news genres down 17.1% and 4%, respectively, as the Olympics and the four-day DNC delivered a large amount of sports and news content last month. The ABC presidential debate had some support in this category, reaching about 22 million viewers across eight broadcast cable networks, including more than 9 million viewers on FOX News Channel. But the top cable broadcast in September was ESPN’s NFL Monday Night Football game between the Atlanta Falcons and Philadelphia Eagles, which was watched by more than 13 million people.
* The measurement month of September 2024 included 5 weeks: 08/26/2024 to 09/29/2024. The Nielsen measurement week runs from Monday to Sunday.
Gauge Introduction™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption occurring across television screens, giving the industry a holistic view of what viewers are watching. In April 2024, it will reflect total viewership by media distributor across these categories. Media Distributor Gauge The gauge has been expanded to include: Learn more about The Gauge methodology and frequently asked questions.
Nielsen
Nielsen is a global leader in audience measurement, data and analytics. By understanding people and their behavior across all channels and platforms, we provide independent, actionable intelligence to help our clients connect and engage with their global audiences now and into the future. Learn more at www.nielsen.com and on social media(X, LinkedIn, YouTube, Facebook, Instagram) to communicate with Criteo.
Media contact information
Lauren Pabst
lauren.pabst@nielsen.com
