Rockstar Games confirmed that it will officially announce the latest game in the “Grand Theft Auto” series that fans around the world have been waiting for for many years in December. How much improvement will this game bring compared to “Grand Theft Auto V” launched in 2013? However, while game development costs continue to increase, Take Tow, the parent company of Rockstar Games, has begun to discuss the possibility of using AI technology to assist game developers, especially for large-scale works like the “Grand Theft Auto” series.
At a recent investor financial meeting, Take-Two Interactive Entertainment CEO Strauss Zelnick talked about the new “Grand Theft Auto” series, saying that AI technology may be able to help large-scale game development projects such as “Grand Theft Auto”. But there is still a price behind it: “We have been involved in the AI business since the early days of the industry. Most of the entertainment IP is developed through internal computers. We attach great importance to tools and will actively create jobs internally or license tools to external parties. Progress of AI Technology It’s really exciting and I can say publicly and continuously that I believe this will help with development efficiency.”
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“In certain situations, these tools can help us do things we normally can’t do, but at the same time competitors can get similar help. So I think the tools that have been developed recently will become commoditized very quickly, and what we are seeing Of course, others can see the benefits.”
The topic of AI technology often revolves around controversy. Compared with traditional methods, although AI technology allows developers to quickly create content, there may be ethical issues behind copyright infringement. Although supporters believe that AI can quickly handle some tedious and time-consuming tasks, and personnel can invest their time in larger and more complex parts, critics point out that AI technology will eventually begin to replace some human labor, which will affect some unstable tasks. impact on the industry. Zelnick discussed this topic in more depth, and while he believes AI content creation will continue to exist, he also said that the technology will not necessarily directly improve the quality of games, or reduce prices, because these games still require many creative personnel s hard work.
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“Do I believe AI will be able to automatically generate a hit game? No. Do I think the need for creatives will start to disappear? Of course not. I think if anything, better tools will just raise the bar. Technology has given We can create more and better opportunities. The real change will be that some of the more boring tasks will be reduced or eliminated, and the importance of higher-level tasks will be improved.”
“You’re going to see changes in the content of our games. That’s our story, our strategy is to be the most creative, the most innovative, the most efficient company in the industry, and I think AI probably fits those criteria. But Don’t expect the price of the game to go down. Expect the quality to get better, and competition for those who don’t have access to these resources to become more intense.” Many rumors suggest that the new game will be better than “The Game” in every aspect. Grand Theft Auto V is even bigger. “Grand Theft Auto V”, which was launched more than 10 years ago, is still very popular. Its global cumulative sales have officially exceeded 190 million units, making it the best-selling video game after “Minecraft”. As for the possibility of “Grand Theft Auto 6” undergoing large-scale upgrades to the game’s image quality, content, engine and physical effects, it is still unknown whether Rockstar Games will use AI technology to assist during the development process.
