The association responsible for operating the replica of the La Fayette ship and the tourist office enter into a win-win partnership
In dry dock in the form of a refit, along the avenue de l’Adour, the replica of the frigate “Hermione” undergoes a refit work scheduled for a period of one year, before returning to Rochefort (17), its home port. This is a real tourist issue, the ship having already welcomed more than 11,000 visitors since its arrival in Anglet. that’s why Anglet Tourism and the Hermione-La Fayette association undertake to carry out joint actions.
Objective: to develop their respective clienteles. Anglet Tourisme will in particular promote the visit of the ship, market the discovery of the frigate, or even make the Ocean Space available by coupling this initiative with a privatization of the “Hermione”.
The association will also be mobilized during trade fairs in which the office participates. She will present all the Anglet tourist documents in her shop and redirect the Internet user to the Anglet Tourisme site.
“The two entities also plan to pool their customer files to set up targeted marketing actions”, announces the tourist office. These joint efforts illustrate only one thing: the success of the “Hermione”.
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