The confinements and the health crisis have accelerated the digitization of daily life, confirms an annual report presented on Wednesday by Mediametry which shows that we spent 2 hours and 25 minutes per day surfing the internet in 2020, 19 minutes more than in 2019.
According to the audience measurement company, which analyzes the uses of French people online thanks to a panel of 25,000 internet users, the total number of web users has not increased with the crisis (Médiamétrie counts 53 million internet users). per month and nearly 92% of households connected by the end of 2020).
Exceptional peaks during the two confinements
But the use of the web has, on the other hand, clearly intensified, with 2 hours and 25 minutes of surfing per day and per person (two thirds of which on smartphones), or 15% more than in 2019, according to Bertrand Krug, director of the Internet department of Médiamétrie. This duration reached exceptional peaks during the two confinements (3:11 in the first and 2:45 in the second).
The increase affected all categories of the population but it was strongest among 15-24 year olds who spent 4:23 a day on the internet last year (+ 24%).
According to Médiamétrie, this leap in the use of the Internet reflects the acceleration of digitization in all areas of our daily lives, a consequence of health care, with the explosion of distance education, teleworking, online shopping, meal delivery, teleconsultations, messaging and video calls, information and online cultural offers …
Facebook remains the No. 1 in social networks
Regarding messaging and social networks, more than 8 in 10 French people used them at least once a month last year and their use has also intensified there.
And contrary to some popular belief, Facebook remains number one in the sector and even continues to grow: its number of monthly visitors increased by 3% to 45.2 million. Three other of its services (WhatsApp, Instagram and Messenger) rank behind it in the top 10
the most used messaging and social networks in the country.
TikTok is in 9th place with 11 million monthly visitors, a jump of 273% but it is far behind Snapchat (23.4 million) which remains the network most used by young people.
Regarding young people (15-24 years old), they are by far the most fond of social networks: they spend three times more time on them than all French people (2 h 12 per day against 45 minutes).
Finally, Médiamétrie noted the growing appeal of alternative messaging services, in particular Discord, which recorded 7.9 million monthly visitors.
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