Home » Entertainment » ‘The Forbidden Word’ already costs Qmusic 11,000 euros in half a day: “Will the channel go bankrupt because of this?”

‘The Forbidden Word’ already costs Qmusic 11,000 euros in half a day: “Will the channel go bankrupt because of this?”

The concept is simple: if you, as a listener, hear a Q-DJ pronounce ‘The Forbidden Word’, then you let us know in the Q-app and you have a chance to win 1,000 euros in shopping budget. Last week, the Q listeners themselves chose ‘The Forbidden Word’. They had the choice between ‘sometimes’, ‘by the way’ and ‘actually.’ The clear majority chose ‘actually’ as the Forbidden Word.

The counter is already at 11 times, good for 11,000 euros in shopping budget. Maarten and Dorothee made eight mistakes together. “That will cost our bosses a lot of money, who knows, maybe this will bankrupt the channel,” the two joked. Siska Schoeters, a guest after her unmasking as Kosmos in ‘The Masked Singer’, also laughed: “Here they throw money out through windows and doors. That’s commercial radio.”

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