The new LALIGA brand is the representation of the evolution that Spanish professional football has experienced in the last decade. The sports organization is now larger, more international and reaches more fans. This is perceived in the documentary ‘The Power Of Our Soccer‘which has just been released
Ethe world of soccer It is an environment in constant growth and, LALIGA, is no stranger to this dynamic. One of the fundamental aspects of this evolution has been the professionalization of the Spanish football industry. A new direction that reveals the revolution what LALIGA has experienced in the last 10 years, both in terms of dimension like recognition world.
“He brand change brings a new step in the growth of the institution. I think it reflects that path towards more digitalization and more technology“, Explain Javier Tebas, President of LALIGAin the documentary ‘The Power of Our Soccer‘, performed by LALIGA IN THE STUDIO. “Whenever you think about a business marketing team, business is key. We understood that it was very relevant to change the framework to continue growing. In LALIGA “We have been doing a good job these years, but the only way to continue growing was to do it through our brand,” he adds in the audiovisual piece. Jorge de la Vega, Deputy to the Executive General Management and Commercial and Marketing Director of LALIGA.
Thanks to this transformation has become one of the most important sports properties and the largest football ecosystem globally. It is the most extensive international network of all sports organizations with presence in 41 countries through 11 workshops and a wide network of delegates.
The rebranding brings a new step towards more digitalization and more technology
Javier Tebas
President of LALIGA
LALIGA has been renewing its name and its brand, thus modernizing its image. He growing commercial alliance business has also affected this evolution. LALIGA it is written from now in capital letters and in a single word. With this, a unifying message that represents the power of the 42 clubs and their fans.
“What we do with the new brand is to better explain how big this ecosystem is. The first thing we said is, come on let’s explain this ecosystem through a purpose. For it we needed to understand what the values of football were around this ecosystem,” he alleges in the documentary Jorge de la Vega. A brand that symbolizes and represents pride, passion, energy and emotion.
It was very relevant to change the framework to continue growing through our brand
Jorge de la Vega
Deputy to the Executive General Management and Commercial and Marketing Director of LALIGA
The beginning of a new business model
The new identity reflects the modernity and the passion that define this sports organization. The combination of a fresh image and exciting trailers in the broadcast of the matches ensures that LALIGA is a benchmark in the world of football in constant evolution with a more improved audiovisual product with respect to past seasons designed for more than 205 million users of digital environments that form this ecosystem and follow the competition.
“Never in history has sports content been consumed as intensely as it is now.. This is real. It is true that habits have changed and that attention is different. The double screen exists, but that does not mean that interest increases or decreases. In fact, We are in a moment of consumption that we have never experienced in history.”, Explain in the documentary Óscar Mayo, Executive General Director of LALIGA.
In the coming years we are going to experience a revolution in Spanish football
Oscar Mayo
LALIGA Executive General Director
He Spanish professional football has its own strength and together it is unstoppable. A new era has begun in LALIGA. “Everything that is to come, for example the improvement of the clubs, improvement of the facilities, new stadiums, renovated sports cities… When you put everything together, in the next 4 or 5 years I firmly say that we are going to experience a revolution in Spanish football.“, concludes Mayo in the audiovisual piece.
Where to watch the documentary ‘The Power of Our Soccer‘ of the league?
You can see in the LALIGA official YouTube channel the complete documentary ‘The Power of Our Soccer‘ to learn how the strategic transformation of the sports organization was created through the testimonies of the main protagonists who made it possible the new business model of Spanish professional footballan evolution in capital letters that has just begun.
2023-11-20 00:07:27
#football #business #LALIGA #brand #evolved
