READ IN:
English
After months of rumors, Xiaomi has officially confirmed that it has signed a long-term agreement with the brand that makes high-precision photography products. This summer the smartphone company is set to launch a new device from Leica.
The competing brand of Xiaomi, Huawei, was the second company that sold the most phones worldwide, but this data changed with the blockade of the United States. Now Xiaomi has taken advantage of this point of weakness and joined Leica. The German company had a partnership for seven years with Huaweibut in March they put an end to this relationship.
—
In an era where phones with three and four cameras are the norm, Xiaomi and Leica they go on to collaborate with the intention of improving the optical performance and photographic experience of their devices. “This cooperation will provide a strong boost to Xiaomi’s imaging strategy,” commented Lei Junfounder, president and CEO of Xiaomi.
The new range that includes the “Xiaomi 12 Ultra” or the “Xiaomi 13” will be available by July at your website.
–
