Source: counterpoint
In August, Samsung Electronics expanded its market share in the European smartphone market. The latest foldable smartphone ▲ Galaxy Z Fold 4 ▲ Galaxy Z Flip 4 is believed to be due to the launch effect.
According to the monthly smartphone sales tracker published by global market research firm Counterpoint, smartphone sales in Europe in August of this year hit 10 million units, a 34% drop over the same period last year. last year. The European market continues to show weakness, hampered by inflationary pressures, economic recession and unstable macro-environments such as the war in Ukraine.
Samsung Electronics, like other brands, experienced a drop in August sales in Europe compared to the same period a year earlier, but maintained the lead thanks to strong initial sales of the Galaxy Z Flip / Fold 4 series launched in August of this year. ‘year. Looking at the market share, most of its competitors have declined, while Samsung has grown 8% over the same period last year.
Samsung’s sales ratio by price range still maintains a high level of sales below $ 400, but due to the strong initial sales of the Galaxy Z4 series compared to its predecessors, the share of prices above $ 800 has increased by 3 %.
Counterpoint Research said: “After the launch of the Galaxy Z Flip / Fold 4 in the UK and France, sales have shown solid initial sales and sales in the first month of release in Europe have increased by 14% compared to the previous model. Samsung took part in the market share and recorded a high market share of 34% in August. “
However, he added, “the sales trends in September and the fourth quarter must be observed more cautiously due to the increase in energy prices due to the consequences of the war in Ukraine, the decrease in purchasing power and the later versions of the iPhone 14 “series.
