What do we buy there?
In Marseille, Paris or on the internet, boutiques Harry Potter (often temporary) continue to flourish and attract many fans of the universe. But for this New York store, the Wizarding World saw the big picture. If the classic replicas of magic wands and scarves from Gryffindor will of course be available, the company wanted to go further in the type of products offered to enthusiasts who already have – almost – everything. On the program, new designs, chic but sometimes playful jewelry such as Chocogrenouilles pendants, ever more creative pins, embroidered blankets, themed nail polish or pretty crockery. We are slowly moving away from kitsch merchandising to provide insiders with a more mature and versatile proposition. It is now possible to own, or even wear, an object Harry Potter without anyone noticing.
