The Japanese presented the first image with the next generation of the Mitsubishi Outlander. Although the new model will be a global one, European customers will not be able to drive it, following the withdrawal of Mitsubishi from the local market.
The fourth generation of the Outlander model will be officially unveiled on February 21, and will be available to customers in the United States, Canada and Puerto Rico. The Japanese intend to later extend the availability of the new model to other car markets around the world. But not Europe. Mitsubishi has announced the suspension of new model launches in Europe, announcing that it will focus mainly on Asian markets.
The teaser image presented today by Mitsubishi does not reveal many details about the design of the new model. It’s a shame, because it will mark a sharp change in the brand’s design, which Mitsubishi’s chief designer Seiji Watanabe says is announcing a new “design strategy.” The Mitsubishi press release calls the new concept “Shield Design” and speaks of “a complete transformation, from dimensions to exterior style”.
What reveals the first image of the future Mitsubishi Outlander
Even so, we can see how the shadows and visible details make Outlander look more imposing. Regarding the design change, we notice familiar elements from the current range. Among them, the springs under the headlights, which extend into the grille, delimiting the air intakes.
“Outlander is an iconic SUV for the company, so when we developed the new generation model, we were inspired by our rich tradition in building SUVs to achieve a strong and bold style, with a solid appearance that delights them. on our customers “, says Watanabe.
The Nissan Renault Alliance, of which Mitsubishi is a member, rethought the entire market strategy for the brands in the portfolio. Following this reorganization, Nissan is the market leader in China (and certainly not in North America), Renault is the leader in Europe and South America, while Mitsubishi will lead the offensive in Southeast Asia. . The new strategy aims to avoid internal competition between models produced by the Alliance’s brands.
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