In the first week of January there was a special kind of launch pad in Engelberg, Switzerland. From there, Allianz catapulted good resolutions for the New Year into the night sky with the help of projectors via social media in order to give people in need the much-needed confidence to overcome the crisis give.
The new “Allianz Studio” in Munich came up with the idea for the spectacular campaign and the accompanying campaign. This is the insurance company’s new in-house agency and control unit, which is now responsible for all global activations. “The Ramp” was implemented by the Sir Mary agency from Zurich. MediaMonks, the agency of S4 Capital (Martin Sorrell) acted as global social media agency for the project. JEFF from Zurich was responsible for building the ramp. BWGTBLD from Berlin is the responsible film production. Part of the global campaign was an out-of-home installation in New York’s Times Square.