The final of the Olympic Games, France vs the United States, gathered, on Saturday, from 4.30 am, 770,000 viewers on France 2, i.e. 51% audience share. A peak was noted around 6 a.m. at 1.1 million. To this, we must add those who are connected to Eurosport.
A very good score for this atypical time slot to say the least, but, as in Sydney in 2000, basketball suffers from the despotic demands of American television, the IOC’s main provider of funds, which wanted to broadcast the match in prime time in the United States. United. Also, the basketball final is far from reaching handball audiences (4.24 million viewers, for 31.8% of pda on France 2, at 2 p.m.), and volleyball (2.7 million on France 3, and 5.7 million on France 2 for 45.9% of pda, at 2.15 p.m.)
But, to be up at that hour, you had to be a real fan!
Photo: Timothé Luwawu-Cabarrot FIBA
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