Black Friday, Black Week, Cyber Monday, Singles’ Day: November is full of discounts and sales campaigns like no other month. How did the most important time of the year for e-commerce go and what has changed this time compared to previous seasons? Johannes Kliesch, co-founder of Snocks and host of the OMR Education Podcast for the third time, puts the sales campaign of his D2C online business on the table and gives you a transparent view of the key figures, learnings and ‘nuggets of gold” of Black Friday marketing promotions.
The big surprise for Snocks? The “Singles’ Day”, which has not yet reached many brands. Unexpectedly, orders increased so much that Snocks even had to stop their ads prematurely. In this episode, Johannes explains why that was the case and what effect Singles’ Day had on Black Friday. He takes you through the different marketing channels and shares insights on the importance of email marketing, TikTok and meta ads. He also tells Rolf about two surprising and underrated online marketing hacks that drove Snocks orders back up.
What KPIs were analyzed each hour during Snocks sales campaigns? How do you optimize the ratio of ad spend to sales to achieve the highest profitability possible? And what impact does the current CPM pricing development have on overall online marketing strategy during the current economic downturn at Snocks? Listen and learn now!
Rolf on LinkedIn: www.linkedin.com/in/rolf-hermann/
John on LinkedIn: de.linkedin.com/in/johannes-kliesch
OMR Education on LinkedIn: www.linkedin.com/showcase/omr-education-/
OMR Reports: education.omr.com/pages/report
(With the code “cart” you get a 10% discount on your referral)
