The launch of a brand or an application is always a decisive moment. You have to establish an effective strategy, identify the most effective levers and continually adapt your action plan. Ad4Screen, the 100% Cross Device media and marketing agency, organize a face-to-face conference to help you in their launch and development. It will be held on April 14, 2022 at 8:30 a.m. at the Bristol, in the 9th arrondissement of Paris.
Back to the Bimpli use case (BPCE Group)
During this event, the speakers will focus on the case of Bimpli, an application of the BPCE group. This is a life assistant that allows employees to find all their salary benefits in one place: meal vouchers, CSE services and tips, gift vouchers and an online kitty service.
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As with any new product, the challenge was to develop the notoriety and visibility of Bimpli (formerly Apetiz), and to inscribe its image in tune with the times. It was also necessary to retain and reassure existing customers. It is to support the BPCE group on these issues that Ad4Screen supported the teams in the launch of this application. During this event, Stéphanie Giraud-Audine, Deputy General Manager at Bimpli and Philippe Leclercq, CEO at Ad4Screen, will discuss the strategy adopted to meet these challenges.
In particular, they will reveal how they managed to boost the development of Bimpli thanks to growth hacking. Concretely, it is a set of marketing techniques used by a company to achieve exponential growth. The main objective is to acquire traffic, generate conversions and thus revenue. For this, the challenge is to create optimal user experiences and to constantly evaluate the effectiveness of the actions implemented via A/B testing. In this way, it is possible to adjust them and identify the best performers.
A strategy must be built using several levers. Each of them must make it possible to respond effectively to the brand’s challenges. It is possible to use social networks, digital panels, television… During this conference, Stéphanie Giraud-Audine and Philippe Leclercq will reveal the levers chosen for Bimpli. They will give the performance of each of them, including the impression rate and the cost per click (CPC). They will explain how each element contributed to the success of their advertising campaign as well as the successful launch of the app.
Finally, the two speakers will come back to the results of the strategy put in place. They will also discuss the next steps that await the brand, such as trying more creative approaches on targeted levers. By relying on Bimpli’s use case, you will in turn be able to understand how to improve the notoriety of your company or application. To not miss any advice from the experts, don’t forget to register for this conference !
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