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The Evolution of the French Rating in the United States: Insights from “Hello New York” and Ifop Institute

In February 2023, the news site ” Hello New York », specializing in the preparation of trips to New York, called on theIfopInstitute for opinion and marketing studies which operates in France and abroad, in order to know the evolution of the rating of the French in the United States.

The French seen by Americans through the series “Emily in Paris”

Building on the huge success of the series “Emily in Paris” and the smooth and widely controversial image in France, which it gives of Paris and its inhabitants, investigation reveals a clear improvement in the vision of Frenchies by the United States.

Fortunately, this resurgence of France’s popularity across the Atlantic is not only due to the broadcasting of this popular program, but also to more important subjects, as the site “Bonjour New York” specifies: “At the turn of the 2000s, a wave Francophobia has gripped many Americans. In question, the refusal of France to engage with the United States in the 2nd Gulf War. But the “French bashing” at work at the time has gradually faded and for the past fifteen years, the image of France and the French has been steadily improving to reach new heights. »

According to the survey and, despite the fact that in American series and films, the French are not always presented to their advantage, the clichés are now often swept away, to give way to a more pleasant image of the French and the values ​​that ‘it represents.

The survey also reveals that the inhabitants of the United States imagine us: “… much more cultured (54%), refined (57%) and welcoming (53%) than complainers (25%), smelly (20%) or lazy (13%). We certainly have in their eyes a certain inclination to pretension (33% think so) but are less seductive (32% approve) than the reputation of the French Lover might lead one to believe. »

2023-08-16 12:01:56


#image #French #improving #United #States

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