Ibai Llanos has a pretty big problem right now. On the one hand, traditional television does not fit what he understands by entertainment nor, probably, can he give him the budgets he manages to do things like ‘The evening of the year’. For another, Twitch is unstable and continuous outages give a nasty experience to many of the spectators who come to see these macro-events live, demonstrating that outside of a controlled environment, dreams of greatness inevitably remain a bit halfway. As epic as they are.
I’m crossing the river
Yesterday ‘The evening of the year 3’ was more spectacular than ever. On a technical level, beyond a sometimes infamous sound mix, it was more impressive than a boxing broadcast has ever been in Spainbut the problem is that the continuous cuts, which left many (Rubius included) without seeing the end of some combats, prevented the record number of views in the history of Twitch (3.44 million users connected at the same time) became bigger and more definitive.
Would ‘The evening of the year 3’ have had more pull without the cuts? Would it be a knock on the table that would mark a before and after? Sadly, we cannot know, and it seems that, despite sticking out his chest, he has remained slightly stagnant: it is a massive event, yes, but increasingly aimed exclusively at Twitch users, leaving aside all that public that could enter to see a fight between more traditional celebrities.
It’s normal, of course. Twitch is its own microcosm Just like Twitter or ‘Save me’: once you’ve entered it, you think that everyone should know La Rivers, Coscu or Fernanfloo. How can you not do it, if three million people do it? But the truth is that, paradoxically, this Evening has meant, at the same time, confirmation of success, lesson for television and stagnation of the project among those outside the world of streaming. That there are more than you think.
clean punch
In the case of The Evening of Year 3, the most anticipated match was the one between Rivers and La Rivers, which began as pure laughter because the names were the same and ended, after the weigh-in, as a confrontation full of hate that the Spanish woman ended up winning on points, something with which many users did not agree. However, Sammy Rivers had his revenge a few matches later as the mysterious contender who faced Mayichi. The somanta of sticks was such that they had no choice but to give him the victory.
Like it’s a good Marvel movie, ‘The evening of the year 3’ served, in large part, to warm up ‘The evening of the year 4’: Marina Rivers asked for her revenge against Mexico personified in Ari, Rubius returned to challenge xQc and Ibai formally invited Misho and Shelao after a fight that lasted barely twenty seconds because the Bulgarian he dislocated his shoulder when throwing a punch.
For his part, Abraham Mateo won unexpectedly against AmpeterFernanfloo won by points against Luzu and in the last great fight the most controversial character of the night won, Coscu, accused of sexual abuse of minors. However, people showed much more love for Germán Garmendia, who got up from the ground even after the last of the punches in the best ‘Creed III’ style.
Festival of light and color
After many years where boxing in Spain has smelled of moths and mothballs, Twitch, acting like the new old TV, has brought it back and it has given it a layer of urban novelty thanks to the participation of artists (where, between autotune and karaoke, some Estopa stood out when reviewing their first album). It is surprising that no television has taken the gauntlet thrown by Ibai and has staged boxing nights between celebrities, perhaps for not evidencing social distance that exists between the young audience and those who still enjoy open channels.
Let criticism not prevent seeing the sun: The Year 3 Soiree has dared to do what the majority of streamers, settled in the reactions and the gameplays, could never: fill an entire stadium like the Wanda with a unique, differentiating event that ratifies Ibai Llanos as the true star of the national entertainment scene above many others that grab headlines.
As much as we can see this event with some suspicion, sarcasm or from our ivory tower of Good Entertainment, the truth is that boxing evenings are an annual event that will mark childhoods and will be remembered in the future, when The Evening of the Year mutates, evolves, leaves or becomes weekly. Because Twitch has something that traditional television can never have: the power of unpredictability.
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2023-07-02 10:01:45
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