The meals security It is one of many most urgent international challenges that our society is dealing with right now. In 2023, the International Report on Meals Crises (GRFC) revealed that 281.6 million individuals in 59 nations confronted acute meals insecuritya staggering determine that continues to rise. The proactive efforts of the European Union to fight this disaster are indispensable. Since 2010, the EU’s humanitarian meals help coverage has reached thousands and thousands of people that lack adequate, secure and nutritious meals.
The European Fee has thus introduced the launch of its new marketing campaign, «Feeding Hope»with the target of to advertise consciousness of the basic position of the European Union within the planning and financing humanitarian support operations. This initiative seeks to extend a way of satisfaction and enthusiasm amongst EU residents, focusing notably on the aged Era Z and Millennials (aged 20-40).
In 2023 alone, the EU offered 2.4 billion euros in humanitarian supporttogether with meals help, strengthening its place as one of many main international donors.
The bell “Feeding Hope»
The bell «Feeding Hope» It’s designed for spotlight these efforts and foster a deeper connection between EU residents and the work achieved on their behalf. The marketing campaign will characteristic tales of human impression and private narratives from people and communities who’ve straight benefited from EU humanitarian support in Bangladesh, Chad y Yemenwith the goal of making a deeper understanding of the numerous impression of their help.
The venture consists of collaborations with famend activists and cooks, together with Jordi Roca and Marta Verona, that can amplify the marketing campaign messages. As well as, partnerships with the In-Edit Barcelona movie pageant can be key to rising the attain and impression of the marketing campaign.
“With the ‘Feeding Hope’ marketing campaign, we goal to convey to the fore the tales of those that have benefited from our meals help, demonstrating the EU’s life-saving efforts in humanitarian emergencies all over the world,” he stated. Zacharias Giakoumis, Head of Communications on the EU Humanitarian Assist Division.
For extra info on the “We Feed Hope” marketing campaign, please go to
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