The world of football is beginning to understand that receiving money from online betting houses es incompatible with the sport values.
Little by little, the big clubs realize that being sponsored by the companies of ‘sports forecasts’ (that’s what they call themselves in Ecuador) is morally equivalent to being sponsored by alcoholic beverages or tobacco.
Therefore, the England clubs decided to ban sponsorships in the front of t-shirts. From the 2025/2026 season, it will be prevented from displaying the name or logo of a bookmaker on the chest of footballers.
The interesting thing is that this English football initiative is voluntary. It is true that former Prime Minister Boris Johnson tried to control these sponsorships, but the clubs themselves made the decision to self-regulate
The income represented USD 15,000 million a year, but it has been more important to become aware of the promotion of compulsive gambling. Gambling is like drinking or smoking: it can lead to an addiction out of control.
football in spain
Meanwhile, in Spain it is already regulated advertising of bookmakers. From the outset, they cannot be advertised during family hours and were completely banished from t-shirts.
Nor can it happen that stadiums or tournaments have the name of those companies. Nothing about ‘Bet everything and win Cup’ or ‘Estadio You win because you win’.
In Latin America, we are completely backwards. The boom in advertising by betting houses is perceived, even in countries that ban them or regulate them strongly, like Chile and Ecuador. At some point, the clubs in Ecuador and other sports players will have to reconsider this toxic relationship with betting.
The opinions expressed by PRIMICIAS columnists in this space reflect the thoughts of their authors, but not our position.
2023-05-02 10:42:16
#Soccer #reconsiders #sponsorships #sports #betting
