The French franchise Espace Emeraude brings together 79 stores across the country. The brand specializing in the sale of garden and home equipment for professionals and individuals, intends to strengthen its environmental policy through the integration in 2021 of new sustainable alternatives.
Responsible measures for the year 2021
In order to continue its transformation towards sustainability, Espace Emeraude will take new initiatives. Several measures will be taken. According to the general manager of the brand Jean-Marc HUPÉ, all products offered by Espace Emeraude will be repairable and can be repaired in stores. In this context, the network will make after-sales workshops available to customers at all its points of sale.
Espace Emeraude will offer sharpening, replacement, maintenance, overhaul and repair services for items sold, all brands. Espace Emeraude experts will provide these services. In addition, the brand has decided to de-listing non-durable products. In 2021, it also plans to create another new machine rental or second-hand purchase service.
Finally, the network has planned a strategic investment plan enabling it to effectively achieve its environmental objectives. It has therefore decided to consolidate its expertise through high-level training for its sales teams and workshop managers. Finally, the brand will update its website. It will include machine and service offers. The new version of the site will also facilitate the monitoring of its professional customers.
Espace Emeraude adapts to the health crisis
Espace Emeraude is a network of 61 affiliated stores (independent managers) and 18 integrated stores (salaried managers). The brand celebrated in 2020 its 40 years of expertise. Unfortunately, this year is synonymous with health and economic crisis. In order to continue the activity of its points of sale during confinement, Espace Emeraude has decided to keep its stores open while following very strict health rules.
The brand has also implemented a “ click and collect ” system. This service made it possible to double connections to the brand’s website during the lockdown. Noting this significant customer demand, the management of the company decided to invest in improving the performance of its merchant site.
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