Peer group support also plays a role
Recently, female idols have received a lot of public attention to the point of being called “the golden age of K-pop girl groups”.
If you look at Melon’s charts in the fourth week of August and the first week of September, all but two of the songs in the top 10 are female idol songs.
New Jeans, Ive and Black Pink are representative women’s groups that occupy the first place in the charts.
Choi Gwang-ho, general secretary of the Korea Music Contents Association, explained: “The share of girls’ groups in music sales in the first half of this year has risen to 78%.
Music critic Lee Gyu-tak and former idol trainer In Ji-woong agreed that female idols were able to gain their current popularity because they strategically pursued popularity.
This reviewer said: “It became difficult to find popular songs among male idols after BTS, but female idols targeted well at most fans who wanted popular songs. Rated.
Various concepts of female idols such as “narcissism” (Ive) and “adolescent innocence” (New Genes) are also popular factors.
Former coach In said: “The group that was active at the time of the transition from the 3rd generation to the 4th generation was dominated by the concept of girl crush and the fans gave negative feedback due to the lack of diversity. that, female idols came up with a concept that didn’t overlap.
This reviewer also cited support for female youth as one of the popularity factors.
“Women and teens are excited about New Jeans and Ive, which have teenage members, because they consume it as ‘wannabes’ rather than just singers,” she explained.
Article / Video = Reporter Yoon Seong-yeon [email protected]
[ⓒ 세계일보 & Segye.com, 무단전재 및 재배포 금지]
–
