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“The Epic Slump in PC Sales: Apple Takes the Biggest Hit”

The personal computer industry is also negatively experiencing the turbulent global situation. Of the entire industry, Apple is the biggest hit in sales.

Apple computers are the most affected by the current market situation.

We know for sure that the mobile industry is not in its best moment, but it is that neither is the computer industry You are going through easy times. Mobile phones are going through one of their toughest trances since 2013, while the main computer manufacturers have also had a considerable drop compared to 2022.

That is what they tell us from Gizmchinawhere they have published the numbers of an industry in which all manufacturers have seen how their growth compared to the previous year has decreased. The biggest affected is Applewith a drop of more than 40% compared to the first quarter of 2022.

Another industry affected by the global situation

The PC market remains distributed as follows according to published information:

  • Lenovo leads the way with a 22.4% market share. Its growth has fallen by 30.3% compared to the first quarter of 2022.
  • HP is in second position with 21.1% of the total. They have experienced a drop of 24.2% compared to the same period of the previous year.
  • Dell occupies the last step of the podium with a 16.7% share. Its fall is 31%.
  • Apple is in fourth placewith a market share of 7.2% and negative growth of 40.5%.
  • ASUS ranked fifth with 6.8% and a fall in the market of 30.3%.
  • The rest of brands they share the remaining 25.9% of the market and between all of them they fell by 26%.

Tim Cook, CEO of Apple, has recognized that the macroeconomic situation worldwide has negatively affected the company, causing a significant drop in sales of the iPhone, Mac and Apple Watch worldwide. Even so, the iPhone is not doing badly at all. They have even overtaken Samsung in the global market.

Market analysts point out that the drop in sales marks the end of the demand of the COVID era, which represents a temporary return to pre-pandemic patterns. It is said that the main computer manufacturers still have a lot of stock to dispose of, something that will change towards the middle of this year.

It is also anticipated rebound in growth by the end of 2023. According to IDC researchers, the major PC brands now have an opportunity to reassess their plans and correct supply chain problems.

Apple has already taken note of this and has gotten to work: it has begun to encourage its assemblers and suppliers to move their operations out of China. This move could be very beneficial for those of Cupertino in the long term, but quite possibly in its next earnings report (which will be presented on May 4) its shareholders will get some unpleasant surprise.

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