Among ultra-luxury brands, Aston Martin is just at a crossing point. One direction is the supercar camp composed of Ferrari, Lamborghini and McLaren, which represents speed and passion, and the other direction is Rolls-Royce. The distinguished business camp composed of Stanley and Bentley represents business and dignity. Aston Martin has the performance of a sports car while retaining a more restrained heritage.
Elegant, British, gentleman and so on are words used by the predecessors to describe Aston Martin. The founder’s hope for Aston Martin was to only produce high-quality cars with high performance and perfect appearance. Although drifting in the wind and rain for a hundred years, this original intention has always persisted.
Aston Martin has gone through two world wars, went bankrupt several times, and changed hands several times. After David Brown took over in 1947, it began to usher in a relatively stable period of development. The famous DB series is also taken from the initials of David Brown. Among them, the DB5 in 1963 became a popular lover instantly with the help of the British spy movie 007 Goldfinger. Since then, Aston Martin has forged an indissoluble bond with the 007 series of movies until today.
In 1972, the company changed hands again. From 1974 to 1987, the company changed hands five times successively. The company was once again precarious until it was acquired by Ford in 1987. After 20 years of operation, Ford sold it again in 2007 and passed it on to the British David Richards. Martin finally ended his overseas wandering trip and returned to his hometown.
In the more than 100 years since Aston Martin was born to the present, the established brands such as Lionel Martin and Robert Bamford have long since passed away, and most of the owners who once funded and owned this brand have long been forgotten by ordinary consumers. Only the name Aston Martin, after the baptism of time, still remains to this day.
Reborn from bankruptcy again and again – Aston Martin, the “Phoenix” in the luxury car industry. Click on the video to see it!
2023-07-02 04:53:24
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