The Ford Fiesta, a small B-segment car, was sold in more than 50 countries. Since the start of production in 1976, over 22 million copies have been sold. The seventh generation was produced only in the German plants in Cologne. The last copy left the production line on Friday, July 7. Together with the second, penultimate piece, it will power the fleet of Ford vintage vehicles in Great Britain and Germany.
“At Ford in Europe, we are rapidly moving to an electric future,” the Ford press office said in a statement. The end of production of the Ford Fiesta marks the end the beginning of a new era for the Cologne Electric Vehicle Center. Because only such cars will be built there now.
The end of production of the Ford Fiesta was announced last year. In Europe, Ford wants to switch to the production of purely electric cars by 2030. Thus, it will be five years ahead of the so-called a ban on combustion cars in the European Union and Great Britain.
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See also: Ban on combustion cars from 2035. “The automotive industry will change a lot”
Compact SUVs conquer the market
There is one more reason for abandoning production of the Ford Fiesta right now. David Leggett, an automotive analyst at GlobalData, told CNBC that Europe has followed suit “market shift towards compact SUVs”.
Ford would prefer to sell its Puma at a higher margin than small hatchbacks, the analyst said.
He noted that Ford Focus is to disappear from European showrooms in 2025. Another fact is important in accelerating the transformation towards the production of zero-emission cars. – The global semiconductor shortage that followed the pandemic has also accelerated this trend as manufacturers have continued priority in leaving the factories for its higher-margin models Leggett added.
– In short, there is no real justification for investing in a renewed model range like the Fiesta. Like Focus, The Fiesta had already had its five minutes. But it was a great car for Ford – assessed the analyst.
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2023-07-09 07:19:31
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