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June 2 is a date indicated in the calendar of the advertising sector and that is when the Sun. The Ibero-American Festival of Advertising Communication. For this edition, number 35, a complete program of conferences and debates has been planned that will be broadcast from Madrid online Through its recently released official channel, where the different news about the event will also be published.
This year, the contest will bring together the works corresponding to 2019 and 2020, since the last edition could not be held due to the health crisis. In total, they have enrolled 1,075 pieces presented by creative agencies in the Ibero-American, US Hispanic and Portuguese markets.
Specifically, there are 14 the sum of the countries that have participated in this 35th edition of El Sol. Regarding the number of pieces and campaigns, Spain is the leader with a total of 771, followed by the United States (102) and Argentina (59).
The festival will be broadcast on elsolfestival.tv
As mentioned above, among the most important novelties of this new edition of the festival, the launch of elsolfestival.tv, the platform through which you can follow all the conferences and debates scheduled, as well as the awards ceremony.
Likewise, the creation of the Independent Agency of the Year Award conceived as a special recognition to the indie agency that has obtained the most awards during the festival edition.
Finally, the Transformative Creativity section, which aims to assess all those ideas and creative strategies that have generated changes or long-term positive impact in the business models and relationship of a company, both with its employees and with its clients, consumers or with society in general.
Tribute to Miguel Ángel Furones
The festival, which will take place on June 2 and 3, will open with a tribute to Miguel Ángel Furones, a fundamental figure in the history of Spanish advertising creativity who passed away last April.
The different conferences and debates of El Sol will deal with numerous topics of relevance today, such as the streaming, eSports and its foray into the entertainment scene of the new generations or voice marketing, which will analyze the incorporation of disruptive technologies into products to generate more value for consumers.
The contest will end on Thursday with the awards ceremony, which will take place in person at the Teatro Circo Price in Madrid.
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