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“The effort to promote beef is aimed at the European market”

“We are accompanying most of the exporting refrigerators. It is a great effort to represent Argentina in a 1,000 square meter stand, which we see every day with full occupancy, ”said the Méd. Veterinarian. Jorge Mario Grimberg, director of the Institute for the Promotion of Argentine Beef (IPVA).

It refers to SIAL in Paris, perhaps the most important annual agri-food fair in the world, where our country promotes its iconic product from this Saturday 15th to Wednesday 19th.

It is the first major exhibition, without health restrictions, after the COVID-19 pandemic.

Argentina is lined up in SIAL with 33 exporting companies. The figure had never been reached, which shows the business expansion expectations.

In this context, Grimberg said that the absence of a key country like China is known, due to the problems caused by the fall of the yuan and those resulting from a possible outbreak of COVID-19.

“Regardless, prices have dropped and there is stiff competition from Brazil, which last month (for September) exported 145,000 tons versus 45,000 from Argentina. This will undoubtedly lead to a drop in prices for our country “, she added.

“The European Economic Community is also present. Their representatives ask a lot and show interest. In truth, everyone is waiting to see how some kind of business can be generated, “said the leader of Bahía Blanca, former president of the AGA.

The data cited are not insignificant: the European market continues to be the one with the highest value for Argentina.

“Here (from SIAL) we confirm once again that Argentine meat is appreciated from every point of view,” he said.

“People who come and have the opportunity to eat an Argentine steak say it is supreme, one of the best in the world; but the best, ”he commented at the level of occasional activity, where the Argentine Beef restaurant is one of the most popular of the Parisian champion.

“What do we tell them? The explanation is that nearly 85% of the animal’s life is kept in the pasture, as well as ending up in the pen. And this gives the Argentine meat a particular taste “, assured Grimberg, in a dialogue with Luis Fontoira, head of communications of the IPCVA.

“But we don’t have to stay here. We must continue to work to continue improving the quality of the meat to reach the largest number of markets in the world, ”she commented.

In addition to Grimberg, SIAL includes Juan José Grigera Naón and Daniel Urcía, president and vice president of the Institute for the Promotion of Argentine Meat (IPCVA), among other executives and businessmen representing exporters.

in proper names

The refrigerators that accompany the IPCVA in the Argentine Beef Pavilion are the following: APEA, Argall, ArreBeef, Asociación Argentina de Angus, Azul Natural Beef, Black Bamboo, Catter Meat, Compañía Bernal and Conallison.

Also Ecocarnes, Estancias de Patagonia, Friar, Frigolar, Frigorífico El Federal, Frigorífico General Pico, Frigorífico Gorina, Frigorífico Regional General Las Heras, Frigorífico Rioplatense, Frimsa and Grupo Beltrán.

Finally, Grupo Lequio, Industrias Frigoríficas Recreo, Industrias Frigoríficas Sur, La Anónima, Achievements, Madeka, Maneca, Marfrig Argentina, Offal Exp, Rafaela Alimentos, Santa Giulia, Urien-Loza and Visom.

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