A drug that was developed despite countless obstacles and entered the market in a whirlwind of bitter discussions: “Viagra” is a miracle pill against male impotence and one of the best-selling drugs in the world. Now, in a new documentary, “Viagra: The Little Blue Pill That Changed the World,” the scientists and experts who developed and worked on the controversial drug, including Dr. David Brown, also known as the father of Viagra , and Ian Osterlock, who oversaw top-secret clinical trials that proved the drug actually works, share their insights and experiences in exclusive interviews.
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Although Viagra was initially perceived as a drug designed to help men gain self-confidence, there was actually a real medical need: the problem of male impotence had been ignored for decades. On the other hand, the solutions available in the 1990s either didn’t work or weren’t usable in a cost-effective way. Impotence has been a significant problem, negatively impacting the mental health of men and couples for decades.
Then, in 1998, Pfizer, a relatively small pharmaceutical company at the time, invented Viagra, which became one of the most widely used drugs, making the company famous. With “Viagra” one of the most interesting and controversial drugs in the history of pharmaceuticals entered the market.
“Viagra” was discovered by accident and almost ended up in the trash with other failed drugs, as pharmacists initially tried to develop a pill formula that would help in the fight against cardiovascular problems, such as high blood pressure. After initial success in trials, “Viagra” pills began to be mass-produced and became a major driving factor in changing public attitudes and thinking about sexuality and related issues. Now, in exclusive interviews, the people who discovered, processed, manufactured and marketed this popular drug speak candidly about the drug manufacturing process and society’s different attitudes towards sexual health problems and the drugs that combat them.
The documentary provides an insight into the discovery of the unique UK 92480 molecule, now known to the public as “Viagra”, as well as its most important properties in the fight against male impotence. The film reveals the background of the pharmaceutical industry, talks about the topic of impotence, the struggle with society for the acceptance of the drug “Viagra” at a time when sexual problems were not discussed in the medical field and the silence of impotence caused mental problems, which eventually led to an increase in the number of depression and suicides.
“Viagra: The Little Blue Pill That Changed the World” will provide never-before-seen expert opinions and exclusive facts about the drug, which was invented at a time when masculinity was being overstated both in movies and in real life. The film can be seen on the “Discovery+” streaming platform on the “Go3” television.
