First the pandoros and Easter eggs. Now the money related to jewels. Repubblica explains the new problem for Chiara Ferragni, which delves into the case linked to the jewelery line, launched in collaboration with Morellato Group in 2021. Paolo Baravelli, owner of the jewelery shop of the same name in Ferrara, explains the disappointing progress of the partnership. has already given the influencer the thumbs up: “I think I can express a generalized opinion, not only me, but also many other colleagues who joined expected more. On the one hand, it is perhaps a product that is too ‘not very precious’. If you decide to promote a bottle of water for 8 euros you cannot create a jewel that starts at 49 euros. People expect something more elite, perhaps another investment in materials was needed, focusing on silver rather than this hypoallergenic alloy. Furthermore, a portion of people are ‘in love’ with her, but a good portion of customers are negatively affected by her. I’ve noticed that often if you don’t reference the influencer, the jewel is sellable. Otherwise, they don’t buy it. I have watches from the line that aren’t going away even with discounts.”
But that is not all. Baravelli launches another blow towards Fedez’s wife: “The jewels of the line arrive late. It also happened with the latest collection in September 2023, with items in our store only several days after the line was announced on the market.”
2023-12-31 15:42:00
#Chiara #Ferragni #flop #jewelry #line #expected #vented
