International corporations are already doing what they want on the Czech market. They will easily cancel some traditional product that has been sold here for decades. Recently it was, for example, Rum pralines, which had a sixty-five-year history. And now we have another case that literally boggles the mind.
They did a good job with them
It turned out that the Pilsenský prazdroj brewery has definitely stopped bottling one of its most legendary beers since the new year. The pubs and restaurants that were taking it found out literally at the last minute, if at all, so they couldn’t even stock up. Today, you can no longer get this draft beer anywhere.
It is nothing less than the famous twelve-step Goat. It’s not just any beer, but a piece with a truly significant tradition. For example, Pivnice U Černého vola has been tapping this beer for almost 60 years, since 1965. However, they will not celebrate the anniversary with it in the end, because the next batch of beer simply did not arrive. The owner testified that no one from the brewery even informed them.
Velkopopovická 12° is not just any beer. The so-called Master’s lager has a huge tradition in many places. The aforementioned beer hall is also characterized by wall paintings that draw attention to the fact that this is where you can enjoy this beer. Unfortunately, that no longer applies today. Someone in the corporation made a decision and canceled all tradition with a simple strike.
A great exchange
The truth is that the Kozla twelve has started to be displaced by the eleven in recent years. This one is far from traditional, but it was pushed very hard by the brewery, so it got into thousands of pubs all over the country. At the same time, only hundreds of businesses kept the twelve. From this point of view, it makes a certain amount of sense, but it’s all about marketing, of course. If you don’t invest in a brand at all and let it die, you can’t be surprised that only traditionalists will want it.
Read also: Czechs do not pay in pubs. It broke how much beer and everything else will become more expensive since the first one. It is over
In any case, this example once again shows how much we are in the hands of various foreign companies, which can cancel our favorite products that accompany us all our lives. It turns out that it was not the best idea to sell off the Czech family silver like this.
Foto: Shutterstock
2024-01-22 15:00:00
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