The director of Final Fantasy 15 channels the metaverse to gamify Japan’s business economy.

In recent years, the concept of metaverse has been gaining momentum, attracting not only gamers but also businesses looking to explore new ways of reaching their target audience. As a trend that has been making waves in the gaming industry, it has now caught the attention of some industry veterans such as Hajime Tabata, the director of Final Fantasy 15. Tabata has been working on a new initiative that aims to gamify Japan’s business economy using the metaverse. In this article, we take a closer look at Tabata’s plans and how they’re set to revolutionize the way businesses engage with customers in Japan.


Hajime Tabata, formerly of Square Enix and director of Final Fantasy 15, is currently working on a project called Ryugukoku, a metaverse concept that aims to update Japan with the power of games. Tabata, now the Web 3.0 advisor for the Japanese Government’s Digital Agency, seeks to provide an open metaverse infrastructure from a role-playing game perspective to meet the rapidly growing demand for digital transformation in virtual domains among businesses and government agencies. Essentially, Ryugukoku is a metaverse structure that allows smaller platforms controlled by businesses to collaborate on information sharing, marketing, and more, with elements of an online RPG. The end goal is to expand the “Japan Metaverse Economic Zone”. Users will experience an RPG-like adventure as they explore different realms and encounter various services. The metaverse infrastructure promises safety, stability, and personalized recommendations using a “multi-magic passport” to authenticate users. Tabata is also aiming to expand the infrastructure globally by providing it to companies outside of Japan. This project is a far cry from Tabata’s earlier work at Square Enix, where he produced and directed several Final Fantasy spin-offs before directing Final Fantasy 15. Meanwhile, Square Enix is doubling down on blockchain technology, with further details on its Symbiogenesis project recently revealed and a new teaser trailer launched.


In conclusion, Hajime Tabata’s vision to create a metaverse that could transform Japan’s business economy and provide new and innovative opportunities for companies and individuals is nothing short of visionary. Final Fantasy 15 proved to be a masterpiece under his leadership, and we expect nothing less from his new venture. By gamifying Japan’s economy, Tabata could very well have opened the doors to a whole new world and provide a lesson to the world on how to integrate gaming technology to enhance conventional sectors. As such, we can only look forward to what the future holds for his innovative project, and how it could potentially revolutionize the way we do business.