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The digital marketing skills to acquire to boost your employability on the Lille job market

The health crisis has reshuffled the cards of many professional paths at the same time as it has reshaped the needs of companies, themselves forced to rethink their future in the emerging post-covid era.

The digital transformation has accelerated in some while others have had to jump on the bandwagon. Teleworking, videoconferencing, online tools … new working methods, collaboration, but also communication and sales have been implemented within organizations, changing recruitment needs.

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The centrality of digital in recent changes makes it necessary to apprehend this new job market through the prism of the new expectations of recruiters while taking into account the geographic specificities in which professionals find themselves.

What are the recent developments? How to train accordingly? What are the expectations of recruiters? What are the key elements to integrate to boost your employability?

To answer all these questions, Efap’s Digital Marketing & Business MBA is organizing a free round table on June 10 at 12:30 p.m. to discuss the digital marketing / com skills expected by the Lille ecosystem. In contact with it by involving experts in its courses and training every year promotions of professionals who work in the Lille metropolis, the MBA DMB is as close as possible to the major issues of employability and has condensed all the information. keys that they will deliver during this web conference.

Register for the webinar

Speakers from the Lille economic ecosystem & a program developed to address the main issues related to employability

To discuss employability issues in marketing and communication in a context of digital transformation in the Lille metropolis, will speak during this web conference:

  • Vincent Montet, Founder-Director of the DMB MBAs and Vice-President of the Association for the Digital Economy (ACSEL)
  • Antoine Kalawski, Content, Social Media & Community Growth @ HEROIC Santé
  • Juliette Bègue, Digital Communication & Webmarketing Officer @ Euratechnologies

The rich program of this webinar of June 10, 2021 was built to sweep away the main issues on the subject:

  • How did the Covid-19 make us switch to the Next Economy?
  • What essential business skills in Marketing / Communication?
  • What soft skills are essential in this sector?
  • What about the Art & Culture, Beauty & Cosmetics, Health sector specialties
  • Feedback on alumni paths
  • The importance of Personal Branding
  • Questions / Answers with the participants

Register for the webinar

Whether you are a student or a professional always alert on the prospects for development in the marketing and communication professions, this round table will be the opportunity to obtain a summary of the keys to employability in 2021! do not forget to subscribe !

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