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“The development of a firm must be managed strategically”

The Binhas Global Dental School offers support for dental surgeons, in what areas?

Victor Binhas : We support dental surgeons and their teams on all non-clinical aspects of practice management: time management, presentation of treatment plans, financial policy, quality of service, ergonomics, activity management. We also address relational aspects such as team cohesion, management and patient relations. Our mission is to help practitioners balance their roles as clinician, manager and leader, while developing the skills of their teams.

You have put in place support for large structures. What about the demand for this specific service?

The emergence of group firms and large structures is a strong trend. With several specialties and large teams, these structures have specific needs. We are often asked for questions of leadership, delegation, productivity, or standardization of protocols. Each firm being unique, we offer a tailor-made approach.

You offer a free diagnosis of the office. What does it consist of?

The free diagnosis that we offer is a 360° analysis of the organization of the practice. We discuss with the practitioner the problems encountered or areas for improvement, covering time management, presentation of treatment plans, collection policy, management, quality of service or activity management. For specialists, we also address correspondent management. After this analysis, we identify the points to prioritize and propose suitable solutions.

You organize training on different subjects. What are the areas in which practitioners want to train?

The most requested training courses concern time management and diary organization, essential themes for the majority of practitioners. Dr Edmond Binhas will also host a session at the ADF on this subject. There is also a growing demand for ergonomics and well-being at work, for practitioners and their teams.

Marketing is also becoming a central point, especially in large cities where competition is increased, particularly for specialists.

Finally, practitioners seek to train their teams to better delegate and use training as a management lever.

What are the new issues to take into account to develop your practice today?

Today, the development of a firm must be managed strategically. Too many practitioners experience growth without mastering organizational systems, which are essential to sustainable growth. With technological advances, clinical differences between practices will be reduced, and differentiation will be based on quality of service and patient experience. Finally, the retention of teams, particularly practitioners, is a major issue. A firm must know how to make itself attractive and offer prospects to retain its staff in the long term.

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