The Government of the Principality puts in place a information campaign and awareness-raising citizen that puts the accent on the security measures and in the individual responsibility to successfully cope with the process of desescalada initiated by the community. The cost is eur 439.000 euros and will be until Asturias exceeds the stages provided for in the Plan for transition to a new normal established by the Government of Spain.
It has been structured around three blocks:
- The first uses the slogan ‘Asturias, you’re doing it right’ to recognize the behavior copy of the citizenship from the declaration of the state of alarm and the work that has been undertaken by the personal health, public services and basic essential, and of the forces and bodies of security of the State. With their commitment and daily efforts have helped to maintain the response capacity to the crisis. With the slogan ‘The desescalada is also your responsibility’encouraged the population to continue to do well, and to engage with the containment of the pandemic. Insists on the importance of security measures (to respect the distance and wear a mask in certain situations) and meet the recommendations in health-hygiene, such as washing hands or avoiding touching eyes, nose and mouth, among others.
- The second reviews all security measures. Stresses that are so simple that even a child is able to explain them, for what they are, precisely, a boy and a girl are dominating all the pieces.
- The third is composed by a set of videos, radio spots, and texts that explain in a simple way some news from each phaseemphasis again on the high incidence that can have individual attitudes on the collective health. Therefore, keep informed and alert to the population is a need to decrease the risk of a regrowth.
In terms of planning, is expected to diffusion in all formats of media: radio, television, written and digital press, and social networks. Also displayed in the urban buses of Oviedo, Gijón, Avilés and the areas of the Nalón and the Caudal, and on the interurban lines were Also distributed posters among the approximately To 12,000 businesses in asturias and 8,000 establishments of the catering industry.
To group all the information and ease of reference, we have created the web www.asturiasloestashaciendobien.comin setting out the recommendations of security as the measures that will be of application in every new phase of desescalada.
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