The DÉKUPLE Group takes a majority stake in the GUD.berlin agency and accelerates its international deployment
Paris, November 6, 2024 (8:00 a.m.) – The DÉKUPLE Group, leader in communication and data marketing, is developing its presence in Europe by taking a majority stake in GUD.berlin, a German advertising campaign agency. This strategic acquisition aims to support the Group’s international deployment and expand its portfolio of skills in engagement marketing, in order to better serve its large account and mid-market clients.
Ranked 22nd in the list of creative agencies in Germany in 2024, the GUD.berlin agency, founded in 2009, stands out for its strategic advice and the quality of its advertising creations. The agency has not only won numerous clients with its 360° campaigns, but has also won prestigious awards such as the ADC and the Effie. Among its clients are major German brands such as Deutsche Bahn (DB), Kleinanzeigen or Sky WOW but also major international accounts such as Deezer, Ebay or Xbox.
This partnership reinforces the DÉKUPLE Group’s ambition to continue its growth both organically and through targeted acquisitions, with the aim of diversifying its activities and enriching its offering in order to better serve its major international clients. The Group also wishes to capitalize on synergies and complementary skills, while favoring a multi-entrepreneurial model. GUD.berlin will retain broad strategic and operational autonomy, allowing it to continue its development while benefiting from the commercial opportunities offered by the DÉKUPLE Group ecosystem.
Thanks to this merger, the DÉKUPLE Group will be able to strengthen its offering on key levers such as engagement marketing, while GUD.berlin will continue to excel in its preferred areas, including brand strategy, advertising communication, strategies content and engagement marketing.
« We are already established in the United States, China, Portugal and Spain, and our objective is to continue the development of the Group in Europe, while strengthening our expertise in data marketing and communication in several European markets, in order to respond to the transnational needs of our international clients. We are therefore delighted to welcome GUD.berlin and its 65 employees to our ecosystem of creative and marketing agencies. This initiative will allow DÉKUPLE to develop its offering in Europe and offer its customers new performance levers based on data. At the same time, this will offer GUD.berlin the opportunity to expand its service offering to its major accounts and to respond to international calls for tenders. » explains Bertrand Laurioz, Chairman and CEO of the DÉKUPLE Group.
« This strategic partnership makes perfect sense, both economically and creatively, particularly within the framework of our European vision. We are strengthening our portfolio in terms of data and artificial intelligence, while developing our international activity, particularly in Europe, with DÉKUPLE’s major account clients. Thanks to the Group’s multi-entrepreneurial vision, we preserve our autonomy while benefiting from its resources. This allows us to continue to evolve independently as a creative agency, create strong commercial synergies and offer our clients digital and data solutions as additional services. Likewise, DÉKUPLE can establish bridges for our customers wishing to communicate in Europe. » says Jens Grüner, one of the managing directors of GUD.berlin.
This strategic alliance marks a key step for both companies, which aspire to conquer new markets and expand their offering, while creating value for their customers across Europe.
GUD.berlin, a profitable company with more than €10 million in annual turnover, will be consolidated in DÉKUPLE’s accounts from October 1, 2024.
About the DÉKUPLE Group
DÉKUPLE is a major European player in cross-channel communication and data marketing. Its expertise combining consulting, creativity, data and technology allows it to support brands in the transformation of their marketing, in the service of business performance. The Group designs and implements, for its partners and customers, acquisition, loyalty and customer relationship management systems across all distribution channels. The Group today works with more than 500 brands from large groups or ETIs, in Europe and internationally.
Created in 1972, DÉKUPLE achieved 200 million euros in turnover in 2023. Present in Europe, China and North America, the Group employs more than 1,000 employees driven by common values: the spirit of conquest, respect and mutual aid.
DÉKUPLE is listed on the regulated market of Euronext Paris – Compartment C. ISIN code: FR0000062978 – DKUPL – www.dekuple.com
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CALYPTUS
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