America’s Walt Disney Company is in trouble. Atsuo Nakayama, an entertainment sociologist, said, “One of the reasons for this is that professional managers invited from outside have focused on profitable businesses rather than content production such as movies.”
Tourists walk down Main Street at the Magic Kingdom as the Walt Disney World Resort reopens after Hurricane Ian on September 30, 2022 in Orlando, Florida
Why is “disney movie away” happening?
“The Little Mermaid”, which became a hot topic for using a black Ariel, will start the box office from May 2023, and the world will be 560 million dollars (about 80 billion yen, the rate at that time. Same below) . It’s not bad, but the results were lower than expected for a production cost of 250 million dollars (approximately 35.7 billion yen), and especially in the Japanese market, where racial issues are far from common, the results were achieved in two months. is about 3 billion yen, a figure that can be clearly said to have been a failure.
Disney movies, including The Little Mermaid, haven’t been blessed with hits lately. Works that exceeded 10 billion yen in domestic box office revenue are “Frozen 2][1337billionyen(accordingtoresearchbyKokoNewshereinafterthesame)publishedinNovember2019]in live action “Aladdin](Published in June 2019).
In the Japanese movie market, the corona period has actually brought about revolutionary changes. It is a reversal of Western movies and Japanese movies. Western paintings areStar WarsIt gained momentum in the late 1970s, and has accounted for 50% of the Japanese film market for 40 years from the 1980s to the 2010s.
However, after 2020 and 2021, when it was physically impossible to produce and screen “foreign films” due to the coronavirus, the share of foreign films in the Japanese market will actually still be 30% in 2022, and has not recovered.
this period,”Theatrical version “Kimetsu no Yaiba” Infinite Train Edition](40.43 billion yen),[Shin Evangelion theatrical version](10.28 billion yen),[ONE PIECE FILM RED](19.71 billion yen),[Sparrow door lock(14.86 billion yen).
In fact, it is the first time since the golden age of Japanese cinema around 1960 that the global share of foreign films is only 30%. In other words, it also means that the hearts of the Japanese people are beginning to move away from Disney, which has resonated most with the hearts of Japanese people among foreign films.
Trouble not only in Japan but also in the world
In the 1950s, Daiei became the licensing contact for the Japanese market, and has been rooted in the Japanese market ever since Nintendo started making playing cards. It would not be an exaggeration to call it a company.
The shift away from Disney is not a phenomenon occurring only in Japan. In the[Financial results for the period from April to June 2023]announced by Walt Disney on August 9, the final profit and loss was a deficit of $ 460 million (a surplus of $ 1,409 million in the same period last year).Nihon Keizai Shimbun August 10 delivery）。
The biggest reason for the deficit is the slump of Disney+. The company reportedly posted an impairment charge of $2.44 billion following the removal of some content from its video distribution service.
Disney+, which was once approaching Netflix and Amazon Prime, peaked at the end of December 2022 and declined in membership. In February of this year, Walt Disney announced layoffs of 7,000 employees due to losses due to slowing growth in video streaming services.
What the hell is going on at Disney? Starting with the most recent predicament, this time I would like to analyze one of the underlying causes, the problem of succession to generations of managers.
2023-08-27 03:00:00
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