(dr) Decentraland
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In conjunction with UNXD, the metaverse Decentraland will receive one fashion week completely virtual in March of next year.
The metaverse is a kind of virtual world that tries to replicate reality through digital devices. THE Fortnite, The Minecraft it’s the Roblox, for example, there are some games that contain “samples” of the metaverse.
This year, these virtual worlds have even hosted concerts by great artists like Lil Nas X and Zara Larsson, on Roblox, and Travis Scott did not Fortnite. Now, it’s fashion’s turn.
According to the Business Insider, o metaverso Decentraland will expand market share and receive the your first fashion week. In March 2022, the platform will host four days of fashion shows, stores pop-up, after parties and immersive experiences in a partnership with the UNXD, a marketplace of luxury built in the network Polygon.
The event starts on March 24, 2022 and runs until the 27th. “Have your collections ready”, he wrote, in the Twitter, The Decentraland.
Calling all designers, brands and fashionistas.
Decentraland x @UNXD_NFT presents Metaverse Fashion Week.
A week of Catwalk shows, pop up shops, after parties and immersive experiences 24th – 27th March 2022
have your collections ready! pic.twitter.com/BXkpAV1TOJ— Decentraland (@decentraland) December 26, 2021
The metaverse is a 3D virtual environment that cannot survive without avatars. These, in turn, need virtual clothing, which is now emerging as a viable bet in this sector.
Brands like Dolce & Gabbana, Gucci, Balenciaga, e Ralph Lauren have been betting on the metaverse. In September, UNXD worked together with the Italian haute couture brand Dolce & Gabbana at the launch of its collection of NFTs – the Collezione Genesi – grossing approximately 5.7 million dollars.
The digital clothing from Ralph Lauren and yes Gucci was presented in avatars through a partnership with the Zepeto, Asia’s largest online fashion platform.
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